Market Research & Brand Audit
Brand Auditing Market Research should be carried out to: increase customer understanding of your brand which, as a result, should equate to repeat purchases and greater word-of-mouth advertising; knock down barriers to purchasing; improve supplier relations and enhance internal communications which, in turn, could have a knock-on effect to employee motivation.
To conduct Brand Auditing Market Research, we would first of all hold a briefing and immersion session with our client so that we can understand more about their brand. We would then carry out an initial exploratory stage with internal staff and suppliers – this would be done qualitatively through in-depth and open interviews – to help develop and effective questionnaire for customers and prospects. Thirdly, a survey of customers and prospects will employ a semi-structured questionnaire with sufficient numbers to develop a robust base that can be monitored over time and to cover all key sectors.
Corporate identity is who you are as a company, including corporate design, company culture, values and internal and external communications, creating an overarching identity for the whole company. Brand identity is the collection of elements that a company creates to portray an image to its customer.
Corporate identity is the actions of an organization and how it presents itself to the public. It’s how a company behaves, communicates, and is perceived by consumers. A strong identity and company culture are important because they’re what allow a corporation to get recognized by its target audience, as well as differentiate itself from competitors in the marketplace. All internal stakeholders of a corporation contribute to its identity, including the employees, investors, and partners of the company.
A large corporation has one corporate identity with one logo, one set of values and company culture, but it can have hundreds of brands underneath that corporate umbrella, each with an individual brand identity.
Corporate design refers to a company’s visual identity, including logos and taglines, colors and fonts etc.
Marketing Strategic
Strategic marketing is the implementation of marketing disciplines to gain corporate objectives by creating and maintaining a sustainable competitive advantage. It covers high-level issues, including which markets to target, which services to provide, and how to price and promote them.
A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements.
4 Types Of Marketing Plans And Strategies
Market Penetration Strategy. When a firm focuses on selling its current products to existing customers, it is pursuing a
- Market penetration strategy.
- Market Development Strategy.
- Product Development Strategy.
- Diversification Strategy.
Training Management
Soft Skill Program
Soft skills tend to be more personality-focused, as opposed to being based on qualifications, technical skills, or vocational experience. That includes things like people skills, social skills, interpersonal skills, and transferable skills.
Field Officer Training
Ability to procure, house, and inspect high-quality data independently. Commendable program and capacity development abilities. Strong verbal, written, and statistical skills. Exceptional supervision and relationship-building abilities
Event Management
RTD
A roundtable discussion is a collaborative meeting where all participants have an equal opportunity to join in. It usually involves a moderator who keeps everyone on topic and several experts who each contribute.
Seminars
a formal meeting at which several specialists deliver short addresses on a topic or on related topics compare colloquium ( a collection of opinions on a subject) especially : one published by a periodical.
The purpose of a symposium is to typically allow experts in a given field to meet, discuss papers/topics in question, and examine the issues and trends associated with the topic. The findings from a symposium can be used to help others within the field of research and can endure testing if applicable.
Corporate Gathering
an event sponsored by a company and focuses on either its employees or clients. There are many reasons for organizing a corporate event, including: To educate staff or members of the public regarding various concepts promoted by the organization
In-person corporate events include team retreats, company picnics, conferences, awards ceremonies, large-scale conventions, and many others.
A corporate/ company gathering can remind employees how they feel about the company and re-connect them with the purpose and mission. A fun team building activity, party, or dinner can be a break for employees and a chance to relax and spend time with co-workers. All types of company events help with motivation.